Hi, I’m Upasna Barath. I’m a writer in New York who uses that same storytelling instinct to build data-driven social media strategies that actually move the needle. I help brands sound more human, and marketers think more strategically.

If it lives on social, I can make it work harder. If it’s already working, I’ll help it go further. Here’s what I offer:

Social Strategy Development – Custom plans that start with your goals.

Social Media Audits – Clear-eyed assessments of what’s working, what’s not, and what to do next.

Audience & Trend Analysis – Know who you’re talking to and what they care about.

Content Development & Production – Creative direction, writing, and execution that gets attention.

Video Editing for Social – Short-form video that’s clean, sharp, and built for any platform.

Analytics & Reporting – Insights you can act on.

Tools I use: Google Suite, Microsoft Suite, Notion, Sprout Social, CapCut—and basically every social platform that isn’t MySpace. (I was like, six.)

Chat With Charley (current)

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